Saturday 19 February 2011

&7 spied some more Vintage Tribes:

The Era Enthusiasts
For these Era Enthusiasts it is not a hobby it is a way of life, they take on the whole lifestyle. From attending popular  ‘swing and blitz party nights’ to the ‘Chap Olympics’. The look has to be authentic and to achieve that they will aim to wear original vintage pieces from their era of choice and will do their hair and make-up to match. They tend to work within an area relating to their passion i.e.  vintage boutique or writer for a retro magazine. 20’s, 40’s and 50’s are the reported favourable eras. 

Mother & Daughter 





Daughter’s will follow there mum’s lead and imitate their style in years to come. From a younger age girls  have more fashion independence and are often raiding their mothers and grandmas wardrobe for classic pieces.

Young girls are growing up with a knowledge and understanding of  vintage clothing and seeing vintage sections in places likeTopshop and Urban Outiffters, with celebs often quoting in magazines that pieces are true originals it is now introducing vintage to this new audience.

With Vintage widely and socially acceptable today this new young generation will be the future of vintage shoppers to come.  

Vintage duo's 


Mutual shopping partnerships - with similar interests but enough difference in taste to give a fairly honesty opinion. They like to advise each other on what they think would look good on the other. 






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Including marketing assessments & trend reports.... if you are interested in these packages please email info@and7london.com for more info. 

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