Monday 28 February 2011

A Very Vintage Award season round up

&7 watched the Oscars live online... We thought it was long overdue for a post round-up of the award season dresses of this year. Like every young-girl-at-heart we love to look over the looks produced at the awards... dressing up and diamonds are a girls best friend....

The Golden Globes

No surprises here... this is &7's selection of the Golden Globes dresses....  how could you deny these stunning ladies.  The emerald green, long sleeve dress adorned by Angelina Jolie, and the radiant January Jones both look incredible in eye-catching Atelier Versace evoking previous eras from the strong power dressing 80's to Jones 50's glamour. 
Natalie Portman elegantly dressing, proving a baby bump can look chic (this is going to be one fashionable baby) in advantageous Viktor & Rolf.  Contemporary classics shine on Emma Stone, simplistic yet desirable.  

Some others &7 must not fore-go without mentioning the classically beautiful Anne Hathaway in a deep midnight blue gown. So great to see individualistic vintage making an appearance on the red carpet with Julianna Margulies in a sophisticated vintage Yves Saint Laurent black and pink column dress, my actress of the moment Amy Adams in a perfect fitting frock by celbs favourite Marchesa and wow Mila Kunis is an engima in yet another injection of green hues in Vera Wang.


Screen Actors Guild Awards 

Some further examples of Vintage glamour executed to a 'T' at the suitably era-esque Screen Actors Guild, was Glee star Dianna Argon who wore a vintage Chanel dress (yes the &7 team lust in envy too) and Kyra Sedwick in vintage couture Thierry Mugler. January Jones also once again looked spectacular in an ornate Carolina Herrera dress and Clare Danes really pulled of a Louis Vuitton number.   


The BAFTA's

Enough to make you proud to be British... although our state-side friends appear to have just clasped the fashion edge from us; with Old Hollywood glamour oozing from every corner tailored by the master than is Tom Ford. Evidently a talented director as designer, co-actress Julianne Moore and Eva Green appeared as silver screen goddesses on the rep carpet courtesy of Mr. Ford. Gemma Arteton looked equally elegant in her  black velvet Yves Saint Laurent gown, accentuated by the punchy electric blue bow. 


&7 was also taken back by the looks of my (and possibly everyone elses) current obession Hailee Steinfield whom is repeatedly refereed to as dressing 'age appropriate' however that aside she dresses incredibly well for a young lady of her age, personally we felt she stole the show in her Mui Mui outfit, which goes to show style is not always attributed to the age of the wearer. 
Amy Adams dress did do her justice and tone really works against her pale complexion and Emma Stone's bold Lanvin colour blocking/clashing dress really inserts a statement. 

The Brits

Btits do quirky red-carpet glam the best. Ellie Golding in an impeccable Vintage Viv Westwood dress. Welsh songstress Katherine Jenkins sexy-wartime-siren persona embraced her voluptuous curves and Paloma... well is just Paloma, apart from appearing to have been run over several times her accessories are key to her vintage inspired look.  

Grammy Awards
And over the pond to the Grammy's where brit girl Florence Welch just looked incredible in Givenchy Couture justifying her potions as Frida Giannini muse for her A/W11 collection.  

Although all the controversy surrounding Rihanna's JPG dress (when is there not?) we actually quite like it, although only Rihanna can pull it off as only Rihanna can. 



Elle Style Awards
And finally the Elle Style awards, showing that vintage and vintage homaged/inspired looks are indeed the embodiment of London; easy going 'not -trying too hard' yet very understated appearance.  

Vintage Treats






Saturday 19 February 2011

&7 spied some more Vintage Tribes:

The Era Enthusiasts
For these Era Enthusiasts it is not a hobby it is a way of life, they take on the whole lifestyle. From attending popular  ‘swing and blitz party nights’ to the ‘Chap Olympics’. The look has to be authentic and to achieve that they will aim to wear original vintage pieces from their era of choice and will do their hair and make-up to match. They tend to work within an area relating to their passion i.e.  vintage boutique or writer for a retro magazine. 20’s, 40’s and 50’s are the reported favourable eras. 

Mother & Daughter 





Daughter’s will follow there mum’s lead and imitate their style in years to come. From a younger age girls  have more fashion independence and are often raiding their mothers and grandmas wardrobe for classic pieces.

Young girls are growing up with a knowledge and understanding of  vintage clothing and seeing vintage sections in places likeTopshop and Urban Outiffters, with celebs often quoting in magazines that pieces are true originals it is now introducing vintage to this new audience.

With Vintage widely and socially acceptable today this new young generation will be the future of vintage shoppers to come.  

Vintage duo's 


Mutual shopping partnerships - with similar interests but enough difference in taste to give a fairly honesty opinion. They like to advise each other on what they think would look good on the other. 






&7 provides a range of communication, promotion and re-branding services:
Including marketing assessments & trend reports.... if you are interested in these packages please email info@and7london.com for more info. 

Saturday 12 February 2011

Complimentary Vintage Fashion Fair tickets


As you may know &7 love a good Vintage Fashion Fair; vintage clothing, accessories and fabrics all from various different eras all under one roof... Anita's Vintage Fashion Fairs are renowned for their quality and if you want to have a look at what was at offer at last years BAC fair, have a look at their website: www.vintagefashionfairs.com   

So hopefully that has wetted your vintage appetite and luckily &7 have been given these complimentary tickets, which admit two people into any of Anita's fairs (dated on the tickets) at BAC Battersea and the 20th Century Theatre, Notting hill. 


Feel free to print them off or get in contact with us info@and7london.com.
 

The Westbourne Grove Vintage Fair is this Sunday and always has a great selection of vintage pieces on offer. Hopefully see you there!