Monday 31 January 2011

&7 have been looking at the varied vintage consumer at one of our clients, Anita's Vintage Fashion Fairs- &7 noticed many stand out tribes such as some of these one's shown below:  


Mother & Daughter

Nothing new with mother and daughters accompanying each other on shopping-trips however this mother and daughter duo are sharing the same passion in Vintage.  Mother’s have the nostalgic value, while daughters value their mum’s opinions. 

The Stylish Indivduals

Quite a mix generally here from the vintage era enthusiasts to the rather laid back Barbour-esque girls. one thing that shines through with all vintage shoppers is they all tend to have element of uniqueness, especially through there touches of vintage attire. From a vintage bag to a vintage coat, rarely will you ever see two of the same. 

monsieur 'vintage'  


The men were on fine form and although on this particular day there was not an awful lot of mens clothing on offer, the men still managed to search out key pieces. 

The guy central purchased his dinner tales suit jacket, which he kindly modeled. He was over the moon with it and said he plans to wear it as much as he can, ‘far to amazing to keep for special occasions’. Suits seemed to be the popular choice among the male shoppers and one charismatic gentlemen even took to wearing his full 3 piece suit home. The Seller was overjoyed as she said she felt humbled to know that it was going to a good home. This is wherevintage sellers are unlike most sales people we  encounter, many of  whom rarely care who purchases their items. Vintage sellers grow attached  to their items and want them to go to a good home where someone will look after the garments and truly cherish it.  

I think mens vintage is quite a significant gap in the market, however I now understand the possibility of why this is ... one theory being that men tend to wear their clothes until they are pretty much worn out, hence the shortage in mens vintage clothing in general.  



Vintage Partnership duo's
These pairings come in many forms, from friends, to partners or even colleagues. They see each other as the the perfect shopping companion, usually an honest advisor and one which they can bounce ideas and style inspiration off. Similar yet different in so many ways... these are some super-stylish duos!  


The Vintage Virgins

These lovely groups of ladies are pretty new to the vintage scene, however they are intrigued by price, quality and unique pieces that are on offer. Highstreet can only serve so far, these ladies have cottoned onto the high-street game and have now decided to come to the source of the inspiration or should I say the originals of the high-street homages.    

&7 would be intrested in hearing any of your own personal thoughts views or suggestions regarding vintage? Are you a vintage shopper? where do you shop, do you attend fairs like this one above? feel free to get in touch either via email or twitter

Anita's Vintage Fashion Fair is currently at the NEC in Birmingham and the next fair date is 20th Feb 2011 at The 20th Century Theatre. 

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